Clinical Behavioral Technologist and Founder GoMo Health
Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human engagement focused on motivation and persuasion; with a sub-specialty in digital health applications to human motivation, activation, and resiliency.
Bob focuses his energy on recrafting clinical care plans into behaviorally-based remote care coordination, transitions of care, and telehealth patient engagement protocols to achieve a sustainable population health business model for hospitals, health systems, health plans, pharmaceutical companies, and governments; reducing readmissions and taking advantage of opportunities for CMS’ MACRA value-based reimbursement opportunities associated with the implementation of these programs.
Bob’s proven evidence-based methods provide a more personalized, disciplined, and nurturing experience within the framework of a person’s lifestyle and typical day while improving satisfaction and adherence; especially for complex and chronic conditions that include co-morbidities and challenging to navigate patient health journeys.
Bob’s Behavioral Rx™ and Concierge Care® system has also shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time delivering high impact clinical care to patients.
Personal Fun Facts:
- Bob’s former entertainment company Magnet Pictures and its producers and directors won two TV Emmy Awards (for the opening animation on the Rosie O’Donnell show); and specialized in creating and animating super heroes and interactive games.
- Bob helped a rural town in New Jersey keep its farming heritage by purchasing land earmarked for development by commercial real estate companies and turning it back into farmland, preserving the land forever by working with the local and state governments on their Green Acres program. Additionally, Bob worked the farm for five years establishing a community supported agriculture program.
- For several of the largest U.S. banks and brokerage firms, Bob spearheaded the simplification of the visual user experience for complex multi-dimensional financial data to enable the average consumer to better understand, make decisions and take action regarding their 401K investment portfolio.